What is Clay?
Clay combines 75+ data providers with AI agents to enrich, qualify, and personalise outbound at scale. The spreadsheet-style UI lets ops teams build prospecting workflows without code.
Key features
- 75+ data sources unified
- AI personalisation per prospect
- Spreadsheet UI with formulas
- Native CRM sync (Salesforce, HubSpot)
- Webhook triggers
Pros
- Replaces 5+ point tools
- Genuinely 10x faster than manual research
- Strong community of templates
Cons
- Steep learning curve in first week
- Expensive at scale
- Best results require quality prompt engineering
Best for
B2B sales ops teamsGTM engineersOutbound-heavy startupsGrowth marketers
